Even with industry cynicism aside, it’s hard to deny that we care about the personalities of the people who make the songs we love as much as their music itself, and the marketing staff behind the scenes. takes advantage of it. There is also a financial incentive: a solo artist’s music is cheaper to produce than a full band, and sometimes they can be a safer investment for other reasons. “I know A&R and the record companies are wondering [when signing new artists]: ‘Will this band ever implode? Is there a ton of volatility? Is there drug addiction? Is the leader hot-headed and could he ever get himself canceled? ‘ », Explains the grandson. “With solo artists, there are a few less variables to consider. “
What could the future of rock look like, then, with more solo artists on stage? Countless names have proven that going it alone is doable and profitable, and they may well become role models for future generations of bedroom rock stars.
It’s entirely possible that an influx of these musicians was a positive byproduct of, well, the last year and a half. Cassyette certainly thinks so: “People have been able to be really creative in the last couple of years because we’ve been locked in, unable to do anything,” she says. “Before the lockdown the music was getting a bit dry for my taste. Now there are so many great people coming and now I am discovering new music all the time. I feel like I’m adding more to my reading list now than I’ve ever done.