Queen is the most-played rock band on radio worldwide and the fourth most-played artist across all genres, analytics service Viberate reported.
The company said its findings prove the rock genre is “resurrected” and provided evidence for its conclusion.
“We analyzed annual figures for each relevant music and social media channel, from Spotify to Beatport and TikTok, and drew conclusions regarding music industry trends and markets in 2022,” the report said. . Around 50 million tracks and videos were included in their analysis, along with 500 festivals, with the aim of helping developing artists establish themselves in the modern industry.
Viberate calculated that rock was the fourth largest genre on Spotify with 31.8 billion streams in 2021, compared to 145 billion for pop, 83.2 billion for hip-hop and 55.9 billion for Latin. On YouTube, rock also ranked fourth with 8.9 billion views, compared to 71 billion for pop, 54.9 billion for Latin and 44.9 billion for hip-hop.
But analysis of more than 24,000 radio stations in 150 countries around the world proved that rock was the medium’s second most important genre with 79.7 million plays, compared to 141 million plays for pop. Queen came fourth in the list of most played artists, after Ed Sheeran, Dua Lipa and The Weeknd.
“The most successful artists in 2021 took more care in cultivating their audiences,” Viberate said. “Creating special, fan-focused approaches, whether in the form of promotion, merchandising, special access or otherwise, will drive an artist’s success.” Additionally, the report argued that rock is experiencing a resurgence thanks to artists not normally associated with the genre, including Olivia Rodrigo and Machine Gun Kelly, the rise of Italian band Maneskin, and “the punk rock that makes waves on TikTok”.
Queen album chart
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